James Rowland is a tech writer at Flash Designer, where he creates content on website design, UX, SEO basics, and practical digital tools for small and medium businesses. His writing is aimed at business owners who want clear guidance without heavy technical jargon, covering topics such as site performance, conversion-friendly layouts, and content structure that supports search visibility.
James holds a Bachelor of Information Technology from RMIT University, where he developed a strong interest in front-end development and digital publishing. During his studies, he contributed to student tech blogs and worked part-time as a junior content editor for a local web studio, helping translate developer notes into client-friendly articles and support guides.
Before joining Flash Designer, James spent several years as a freelance technology writer, producing blog content, tutorials, and website copy for design agencies, SaaS startups, and eCommerce brands across Australia. This role gave him broad exposure to CMS platforms, page builders, analytics tools, and common site issues faced by growing businesses, which now informs much of his practical, example-driven writing style.
At Flash Designer, James works closely with designers and developers to document new features, write service pages, and produce educational content that supports clients before and after launch. He also assists with case studies and long-form guides that explain design decisions and performance improvements in plain terms.
Outside of work, James enjoys street photography, building small side projects with WordPress, and restoring old mechanical keyboards. He also volunteers with a community coding group that runs weekend workshops for beginners interested in basic web skills.
